The Value of Understanding Basic Human Nature

Any marketing specialist – online or offline – will tell you that marketing is all about human nature. In fact, it’s mostly about our “primitive” nature, as prescribed by what psychologists refer to as “the lizard brain”, and then about the “limbic brain”. The basic premise is this: The “lizard brain” is apparently the oldest …

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The Value of Focus

  Many online marketers are wary of applying focus. After all, it’s best not to have all of your proverbial eggs in one basket, right? As an internet marketer, though, you may want to reconsider… It’s only natural to want to diversify your efforts. From a business point of view, it is logical. However, when …

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Do You Want Success?

Of course you do! We all know how important it is to build and maintain a list. But it can’t just be a list of random names and addresses. It has to be a list of people who are interested in what you are offering and what you are doing. Not just hundreds of freebie …

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Beware of the Black Hat…

  Many internet marketers turn to blackhat methods – for various reasons – and for some it actually works for a while. Unfortunately, wearing a black hat (in internet marketing) comes at a price – and it’s probably higher than you are willing top pay. Allow me to elaborate… Firstly, let’s look at what constitutes …

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Don’t try to learn and/or do everything at once

  Many people who get into internet marketing are so excited about their new ventures that they over-indulge – usually with disastrous consequences. What usually happens is one of the following: 1. They try to do everything at once: It’s sooo easy to fall into this trap… Everything looks great, and everything seems like fun, …

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Common mistakes by internet marketers

  There are a number of common mistakes among internet marketers – newbies and more “experienced” marketers alike – that can easily lay your best efforts to waste. It’s a shame, really, because there are many people out there have good ideas and have lots of potential – but they bury themselves doing stupid things …

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Can You Use Free Resources to do Online Marketing?

When I talk about free resources to do online marketing, this refers to things like hosting, domains, autoresponders, etc. Can you use these to make money online, or not? Firstly, let’s talk about the options – if you do want to go the free route: 1. You can get free cpanel hosting. 2. You can …

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